Picture the morning after a listing expires. The phone starts at 8 a.m. and does not stop. Forty agents, the same script, all promising they would have sold it. By lunch the homeowner has stopped picking up.
That is your opening. You are not call number forty one. You are the postcard on the counter that says their home is too beautiful to still be on the market, and that the problem was the marketing, not the house. Nobody else said that to them today.
How the play runs
Five pieces, a week apart. The first two take the blame off the house and put it on the strategy. The third is a greeting card in an envelope, a personal note from you. The fourth is your proof. The fifth is a low-pressure invitation to sit down and talk about relisting.
Make it yours
Touch four ships with a sample success story on it. Replace it with one of your own before you mail. Your real numbers will beat a template every time, and they are the only numbers that belong on your mail.
Where the list comes from
Your MLS. Pull the expireds, upload the file, enroll them, and the first piece is on its way. New expireds next week? Add them and they start at touch one.
On Professional you also get a scan alert with the homeowner’s name when they scan one of your cards, so you know exactly who to call, and they already know who you are.
What lands in the mailbox
The actual pieces, shown before personalization. Your name, photo, logo, and return address fill in when you install the play.
