All the plays

Retention play: the premium version

The Three Year Closing Gift

The top-shelf closing gift. It opens with an engraved bread, salt, and wine housewarming set, then sends a themed gift every 90 days for nearly three years: game night, movie night, a home repair kit.

For: Your best clients: the ones who send you referrals, or the ones you most want referrals from.

Some clients are worth more than a gift basket. The couple who has already sent you three referrals. The buyer whose whole office is about to relocate. For them you want something nobody else in your market is doing.

This is that. It starts the week they move in with an engraved serving paddle, a pair of wine tumblers, and salt and pepper grinders, built on the old housewarming tradition: bread so the house never knows hunger, salt so life always has flavor, wine so joy and prosperity stay forever.

Then it keeps going. Every 90 days a themed box shows up. Game night. A cheesecake dinner on you. Pizza and salad night in. A charcuterie board. A home repair kit with a gift card for the project that always comes up. Movie night. A picnic blanket. Twelve touches over nearly three years.

How the play runs

Enroll the client once at closing. Every card is personalized with their names, every gift is packed and shipped for you, and the next one goes out 90 days later without a reminder on your calendar.

Make it yours

In the app this one is called the Ultimate Realtor Closing Gift Automation. Every touch can be edited. If the full run is more than you want to spend on every client, keep the opening gift and swap a few of the bigger boxes for a card and something small. The rhythm matters more than the price of any one box.

Why it pays

Do the math on your own business. If one referral from this client closes, the whole three years is paid for many times over. And for nearly three years, you are the only agent who is still showing up.

What lands in the mailbox

The actual pieces, shown before personalization. Your name, photo, logo, and return address fill in when you install the play.

Touch 1: Salt, Wine, and Bread, Right away
01 · Right away
Salt, Wine, and Bread
Engraved serving paddle, greeting card, engraved black wine tumbler x2, engraved salt & pepper grinders, engraved wine box & tools
Touch 2: Celebrate the New Home, Month 3
02 · Month 3
Celebrate the New Home
Greeting card, snowflake ornament
Touch 3: Game Night, Month 6
03 · Month 6
Game Night
Greeting card, double chuck cornhole, engraved dice cup
Touch 4: I Know It's Cheesy, Month 9
04 · Month 9
I Know It's Cheesy
Greeting card in a custom envelope, $25 Cheesecake Factory x2
Touch 5: Pizza and Salad Night In, Month 12
05 · Month 12
Pizza and Salad Night In
Greeting card, salad hands, engraved 11in square bowl, engraved pizza cutter, $25 DoorDash
Touch 6: How to Build a Charcuterie Board, Month 15
06 · Month 15
How to Build a Charcuterie Board
Greeting card, engraved slate charcuterie board
Touch 7: Unexpected Home Repair Kit, Month 18
07 · Month 18
Unexpected Home Repair Kit
Greeting card, $25 Home Depot x2, tape measure, multi tool
Touch 8: Self Care Kit, Month 21
08 · Month 21
Self Care Kit
Greeting card, 22 oz insulated water bottle
Touch 9: Movie Night, Month 24
09 · Month 24
Movie Night
Greeting card, caramel popcorn, SkinnyPop popcorn, Gummi mix, cherry sours, sweetly sour piglets, $25 Fandango
Touch 10: Get Cozy, Month 27
10 · Month 27
Get Cozy
Greeting card, picnic blanket
Touch 11: Treat Yourself, Month 30
11 · Month 30
Treat Yourself
Greeting card, 15 oz mug x2, sugar cookie 2pk, engraved milk frother
Touch 12: Just Because, Month 33
12 · Month 33
Just Because
Greeting card, 4-pack brownies, engraved foldable phone holder