The first year in a new house is when people talk about it the most. Coworkers ask how the move went. Friends come over to see the place. Family visits for the holidays. Every one of those conversations is a chance for your name to come up, if they still remember it.
This play makes sure they do. Once a month, a card shows up with a little something in it. Mint truffles. Sea salt caramels. An engraved cutting board for the new kitchen. A suede journal. Nothing extravagant, and that is the point. It is not one big gesture. It is the feeling that their agent is still thinking about them.
How the play runs
Enroll the client at closing. The first card and treat go out right away, then another every 30 days: eleven touches that carry you through the first year. Every card has their name on it, and every gift is packed and shipped for you.
Make it yours
Swap any gift, rewrite any card, or change the timing. If you close a lot of first-time buyers, this is an easy one to run on every single client.
Why it pays
It costs about what one nice closing basket does. The difference is that a basket gets one thank-you, and this gets you remembered eleven times, right through the months when the referrals actually happen.
What lands in the mailbox
The actual pieces, shown before personalization. Your name, photo, logo, and return address fill in when you install the play.
