Here is a test. Name the agent who sold you the house you lived in two houses ago. Most people cannot, and they liked that agent just fine. Nobody fired them. They just went quiet, and quiet gets forgotten.
Two years of showing up every month is how you become the exception. This play is the monthly closing gift stretched across 24 months, with bigger gifts mixed in to keep it interesting: an engraved BBQ tool set early on, an insulated travel mug, a wooden box of brownies, personalized golf balls, a coffee gift card.
How the play runs
Enroll the client once. A card and a gift go out right away, then every 30 days, 24 touches in all. Their name is on every card. We print, pack, and ship each one.
Make it yours
Every gift can be swapped and every card rewritten. Some agents run the full two years for their top clients and the 12 month version for everybody else.
Why it pays
The average homeowner knows plenty of people who will buy or sell in the next two years. You do not need all of them. You need to be the name that comes to mind when the subject comes up, and for 24 straight months, you will be.
What lands in the mailbox
The actual pieces, shown before personalization. Your name, photo, logo, and return address fill in when you install the play.
