Think about the last closing gift you gave. A nice basket, a bottle of something, a gift card. They loved it. They thanked you. And by the time they were ready to refer you to a coworker, eight months later, they could not remember your last name.
One gift is a moment. This play is a relationship. You take the money you were going to spend at the closing table and spread it across more than two years: brownies when they move in, a home improvement gift card when the first project starts, a tape measure, a mug, coasters for the new coffee table. Every three months, another reason to say your name out loud.
How the play runs
Enroll the client once. A card and a gift go out right away, then another every 90 days, ten in all. Each card carries their name, and each gift is packed and shipped for you. You do nothing after the first click.
Make it yours
Every card can be edited, and any gift can be swapped for something that fits your market or your budget. Send it as it is, or make it yours.
Why it pays
Your past clients are where your next listings come from. Most agents go quiet on them right after closing, which is exactly when the referrals were about to start. This is the play that keeps you from being most agents.
What lands in the mailbox
The actual pieces, shown before personalization. Your name, photo, logo, and return address fill in when you install the play.
